WhatÕs the deal with Product Marketing? | On Product Management

The fact is that both the roles of ÒProduct ManagerÓ and ÒProduct MarketerÓ are poorly understood and implemented in the industry.Ê e.g. ThereÕs too much focus on what a ÒProduct ManagerÓ does vs. what ÒProduct ManagementÓ does.

via WhatÕs the deal with Product Marketing? | On Product Management.

Share on twitter
Share on facebook
Share on linkedin

Navigate to other Posts

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success.  Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

Related Content

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

Never miss a thing.

From new podcasts and webinars to events and great content, make sure you’re always in-the-know by subscribing to Pragmatic Institute.

Choose your preferences below and receive only the things you care about most. We’ll keep your information confidential and never share it with third parties.

Stay up-to-date on all the latest news and products. 

Subscribe today.