What’s the deal with Product Marketing? | On Product Management

Author

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

View all posts

The fact is that both the roles of “Product Manager” and “Product Marketer” are poorly understood and implemented in the industry. e.g. There’s too much focus on what a “Product Manager” does vs. what “Product Management” does.

via What’s the deal with Product Marketing? | On Product Management.

Author

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

View all posts

Author:

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

Other Resources in this Series

Most Recent

Article

Net Revenue Retention: A Critical Indicator of Business Health

Net revenue retention is maintaining and increasing income from existing customers over time. So it’s a critical metric that impacts the sustainability and scalability of any business

Category: Product Management

Article

Four Methodologies for Prioritizing Roadmaps

In this blog, we'll explore four common approaches to roadmap prioritization and discover the practical tools and frameworks that can propel your product to new heights.

Category: Project Management

Article

Product Management Lessons from Pink Floyd: a Lighthearted Look into Their Epic Music and Unlikely Product Expertise

Few people (actually, no one!) spontaneously associate product management with Pink Floyd, but if you look closely, you can find good examples of best product management practices in their journey, as I hope to reveal...

Category: Product Management

Article

A Guide to Product Roadmaps: How to Build One That Works

A product roadmap is a frequent request from the sales force and others in the company. ‘What’s coming in the next release and the ones after that?’ Long buying cycles common with strategic products often...

Category: Product Development

Article

How to Build a Brilliant Visual Product Roadmap

Building roadmaps is a crucial part of a product manager’s job. Yet most product managers still use outdated tools for roadmapping—Excel, PowerPoint, wikis, etc. The good news is that there’s a better way. Executives have...

Category: Product Development Product Management

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Continual Learning Network

What’s the deal with Product Marketing? | On Product Management

Author

Author

Most Recent

Net Revenue Retention: A Critical Indicator of Business Health

Four Methodologies for Prioritizing Roadmaps

Product Management Lessons from Pink Floyd: a Lighthearted Look into Their Epic Music and Unlikely Product Expertise

A Guide to Product Roadmaps: How to Build One That Works

How to Build a Brilliant Visual Product Roadmap

OTHER ArticleS

Net Revenue Retention: A Critical Indicator of Business Health

Four Methodologies for Prioritizing Roadmaps

Sign up to stay up to date on the latest industry best practices.

Training on Your Schedule

Subscribe

Subscribe