In this issue:
- Ask the Expert: Creating a Market-Driven Culture
- Corporate Blogs for Technology Businesses: Authentic Marketing at Work There are many ways to market your company on the web. Now we have another important alternative: the Corporate Weblog (blog).
- Managing Product Requirements: Where Did all My Customer Insights Go? Here are some of the most important questions that product managers face every day. This article illustrates how Requirements Management not only helps your company deliver more customer-driven products but how it helps you personally work more efficiently.
- On Demand Enterprise Software Demos Nobody can argue the value of delivering a super compelling demo. But how? One common theme is that a top-quality demonstration should not simply list product features and functions but should grab the audience’s attention by speaking directly to business issues.