I am a new product manager working on developing a new product. One thing that I am struggling with as a product manager is how to get out there and set up time with potential buyers / users who would fit within my product demographic. Since I donÕt have an existing product, I canÕt interview current customers, since there arenÕt any. I am trying to find ways of being able to reach out to the target market segment without coming across as too ÒsalesyÓ and in a manner that is approachable and efficient.
Read my friend Jeff’s reply in ÊHow do I set up customer interviews?: on Ask A Good Product Manager.