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Resources > Articles

Annual Survey

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The 2019 PRAGMATIC INSTITUTE

Annual Product Management and Product Marketing Survey

Are product managers becoming more strategic or practical? Which activities are shifting to the product marketing side? What are your colleagues earning around the world? Get the answers to these questions and other great insights in the 2019 Pragmatic Institute Annual Product Management and Product Marketing Survey, available now. Download your free copy today and learn everything about our growing industry. 

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2018 Survey

Get a benchmark of the industry to help you focus on the strategies that win >

2017 Survey

How fiscally fit are you? Take a look at product professional salaries around the world >

2016 Survey

What superpowers do product professionals need most to be successful? Find out >

Most Recent

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Article

Go-to-Market Strategy Guide for Product Managers  

Pragmatic Institute experts share practical insights on building go-to-market strategies that align product, marketing, and sales around real customer needs. Learn how market-driven teams use clear positioning and AI thoughtfully to improve execution and results.
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Understanding Product Lifecycle Management

Understanding product lifecycle management can mean the difference between maintaining products and managing them strategically. In this article, we speak with product lifecycle management expert Steve Gaylor about how market-driven teams make better decisions throughout...
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Category: product lifecycle management
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AI Agents for Product Managers: What They Are and How to Use Them

AI agents help product managers move from one-off outputs to structured, goal-driven systems that execute repeatable work, turning raw inputs into usable insights and deliverables. When applied with clear goals, defined processes, and human oversight,...
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Category: Product Management
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How to Use AI for Market Research

Learning how to use AI for market research can help product managers analyze large volumes of data, uncover meaningful insights, and make more informed decisions faster. This article will help you get started, including why...
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Category: AIMarket Research
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How to Launch a New Product: Strategy, Tips, Insights

Product experts Terry Sadowski and Steve Gaylor offer new product launch tips and insights. Learn why many launches fail, how to define and measure success, and tips that can make your next launch your best...
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OTHER ArticleS

graphic of women looking at charts depicting a go to market
Article

Go-to-Market Strategy Guide for Product Managers  

Pragmatic Institute experts share practical insights on building go-to-market strategies that align product, marketing, and sales around real customer needs. Learn how market-driven teams use clear positioning and AI thoughtfully to improve execution and results.
Read More
Category: Product Managementgo-to-marketProduct Marketing
graphic depicting product lifecycle management
Article

Understanding Product Lifecycle Management

Understanding product lifecycle management can mean the difference between maintaining products and managing them strategically. In this article, we speak with product lifecycle management expert Steve Gaylor about how market-driven teams make better decisions throughout...
Read More
Category: product lifecycle management
View More

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