Pragmatic Marketer – Winter 2017 Issue

Pragmatic Institute Logo and 3 verticals

Paul Brooks

Paul Brooks (@okpaul) is a UK-based, award-winning product manager for a NASDAQ listed profit optimization company. Specializing in user experience, he acts as the design authority across the company’s suite of B2B web-based applications. He studied in the United Kingdom, France and the United States and previously worked at a digital marketing agency and as a freelance designer for public-relations agencies.

Melissa Paulik

Melissa Paulik heads the marketing department at SoftBrands, Inc. You can visit her blog at www.themarketingsurvivalist.blogspot.com where she focuses on practical advice for marketers. Or, you can reach her for comment at [email protected].

Authors

  • Melissa Paulik

    Melissa Paulik, a professional with 36 years of experience, has excelled as an effective communicator. With a career spanning Great Plains Software, Microsoft, SoftBrands, and Lawson Software, Melissa's expertise lies in clear and impactful communication. For questions or inquiries, please contact [email protected].

    View all posts
  • Paul Brooks

    Paul Brooks (@okpaul) is a UK-based, award-winning product manager for a NASDAQ listed profit optimization company. Specializing in user experience, he acts as the design authority across the company?s suite of B2B web-based applications. He studied in the United Kingdom, France and the United States and previously worked at a digital marketing agency and as a freelance designer for public-relations agencies.

    View all posts

Most Recent

Article

A Product Manager's Guide to Market Trend Analysis

This article explores how product managers can separate meaningful market trends from everyday noise and use market evidence to make more confident product decisions. It also examines how AI can accelerate trend analysis while keeping...
Article

How the Four Ps Fit Into a Market-Driven Approach

The Four Ps, Product, Price, Place and Promotion, have helped marketers organize fundamental marketing decisions for more than six decades. For product marketing professionals, a market-driven approach adds an important consideration: How can market knowledge...
Article

How to Use AI for Meeting Notes and Insights

Learn how AI transforms meeting notes into actionable business insights by identifying patterns across customer conversations, sales calls, and team meetings.ssss
Category: AI
Article

7 AI Skills Every Product Manager Needs

Discover the top AI skills for product managers and learn how to combine human judgment with AI capabilities to make better product decisions and deliver greater customer value.
Category: AI
Article

Go-to-Market Strategy Guide for Product Managers  

Pragmatic Institute experts share practical insights on building go-to-market strategies that align product, marketing, and sales around real customer needs. Learn how market-driven teams use clear positioning and AI thoughtfully to improve execution and results.

OTHER ArticleS

Article

A Product Manager's Guide to Market Trend Analysis

This article explores how product managers can separate meaningful market trends from everyday noise and use market evidence to make more confident product decisions. It also examines how AI can accelerate trend analysis while keeping...
Article

How the Four Ps Fit Into a Market-Driven Approach

The Four Ps, Product, Price, Place and Promotion, have helped marketers organize fundamental marketing decisions for more than six decades. For product marketing professionals, a market-driven approach adds an important consideration: How can market knowledge...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.