Getting Executive Buy-In

March 21, 2017

Product people are expected to overcome plenty of challenges to successfully build products that solve customer needs. But what happens when the main challenge isn’t building the product, it’s dealing with your CEO?

Join Paul Young, vice president of product for Pragmatic Institute, and Mike Belsito, co-founder of Product Collective as they discuss:

• What the relationship looks like between product teams that thrive and their executive teams
• The primary causes of breakdown between product teams and the C-suite
• The steps you can take to strengthen executive buy-in

Don’t miss out on how to work with executive management to ensure that the right products are conceived, built and launched.

Author

Pragmatic Editorial Team

The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

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