The Transformational Power of the Market


Are you ready to break with the past and make becoming a market driven leader your new year’s resolution? If so, join Pragmatic Institute instructor Paul Young to explore how to conquer the status quo, become the voice of your market, and transform your company, your career and yourself.

In our first webinar of 2015 we will share:

  • The biggest obstacles to being market driven, and how to overcome them
  • Personal examples of how Pragmatic Institute techniques help our alumni connect with their markets and get significant results for their organizations
  • Illustrations of how becoming the “go-to” voice of the market propels people into positions of leadership, advances their careers, makes them more money and increases their scope of responsibility
  • The single biggest trap that people fall into when trying to become the voice of their market
  • How market success is not only building the right things, it’s killing off the wrong things

Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

    View all posts

Most Recent

Webinar

Does Your Pricing Model Still Work in 2026?

For years, per-seat pricing has been the default for SaaS companies – a simple, scalable way to monetize software. But in 2026, that model is under real pressure. As AI reshapes how products are used,...
Webinar

How to Drive a Product-Led Mindset (and Make It Stick) with Roman Pichler

Here’s a quick question for you: Does being a product manager often feel like a struggle? Is a lot of your time taken up with answering feature requests and creating management reports? Are your energy...
Webinar

Conversion Isn’t a Problem with Sales, It’s a Problem with Product Marketing

Great products don’t sell themselves. Even the best product can fail if your market doesn’t understand its value proposition – it’s like putting a masterpiece in a dilapidated store. In this webinar, we’ll explore how...

OTHER WebinarS

Webinar

Does Your Pricing Model Still Work in 2026?

For years, per-seat pricing has been the default for SaaS companies – a simple, scalable way to monetize software. But in 2026, that model is under real pressure. As AI reshapes how products are used,...
Webinar

How to Drive a Product-Led Mindset (and Make It Stick) with Roman Pichler

Here’s a quick question for you: Does being a product manager often feel like a struggle? Is a lot of your time taken up with answering feature requests and creating management reports? Are your energy...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.