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The Eight Rules of Successful Win/Loss Analysis – Webinar

Few organizations fulfill the potential that win/loss analysis delivers. Whether the reason is lack of resources, commitment or process, fewer than 20% of organizations conduct a win/loss analysis with any regularity or discipline. This discipline is non-discretionary and must be learned to fulfill the promise of a “tuned in” organization. Learn how to successfully conduct these post-decision interviews while extracting market perception to diagnose sales cycle performance, verify competitive differentiation and to align your sales process with that of your buyer.

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