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Human-Centered Innovation: Using Design As a Strategic Advantage

 

Human-centered innovation has emerged as an approach that assists companies in developing new capabilities to respond to changing markets. The application of this approach has contributed to innovation across products, services, and business models, sometimes repositioning the business itself in the market. Understanding how this approach facilitates innovation by engaging with customers and stakeholders and co-creating the future is essential.

Join us as we welcome Harsh Wardhan, Solutions Designer at Google and Prapti Jha, Design Strategist at Ford for a conversation on how to use human-centered innovation to elevate strategies, business models, marketing retention and more.

In this discussion, you’ll learn:

– Why we need human-centered innovation and how it can help shape key business plans and objectives
– Ways to employ human-centered innovation within your own teams and organizations
– Examples and case studies of successful approaches that created stellar impacts for final products and offerings

Author

  • Pragmatic Institute is the transformational partner for today’s businesses, providing immediate impact through actionable and practical training for product, design and data teams. Our courses are taught by industry experts with decades of hands-on experience, and include a complete ecosystem of training, resources and community. This focus on dynamic instruction and continued learning has delivered impactful education to over 200,000 alumni worldwide over the last 30 years.

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