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What Is Value Based Pricing?

Can you price a product based on what the customer is willing to pay for it?

In this week’s episode of Pragmatic Live, our resident pricing guru and Pragmatic Marketing instructor, Mark Stiving, answers this question, and whether value-based pricing can make sense for your organization.

Read Mark’s original blog here: What Is Value-Based Pricing?


Ready to become a pricing expert as well? Take a look out our upcoming courses!


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