2024 State of Product Management & Marketing Report: Unlock the Latest Industry Insights >>

Resources > Podcasts

What Is Value Based Pricing?

Podcast_1500_20170705233450_0

Can you price a product based on what the customer is willing to pay for it?

In this week’s episode of Pragmatic Live, our resident pricing guru and Pragmatic Marketing instructor, Mark Stiving, answers this question, and whether value-based pricing can make sense for your organization.

Read Mark’s original blog here: What Is Value-Based Pricing?

 

Ready to become a pricing expert as well? Take a look out our upcoming courses!

 

Author

Most Recent

ProductChats with Amy Graham
Podcast

Navigating Your First 90 Days in a New Product Role with Amy Graham

In this episode of Product Chats, Amy Graham, seasoned product management expert and Pragmatic Institute instructor, shares insights on making the most of the critical first 90 days in a new role. Amy provides a...
Read More
Pragmatic Institute Product Chat with Bruce McCarthy: Mastering Stakeholder Engagement for Product Success
Podcast

Mastering Stakeholder Engagement for Product Success with Bruce McCarthy

In this episode of Product Chats, Bruce McCarthy, author and expert in product management, joins host Rebecca Kalogeris to discuss the critical role of stakeholder management in product development. Bruce draws from his latest book...
Read More

OTHER PodcastS

ProductChats with Amy Graham
Podcast

Navigating Your First 90 Days in a New Product Role with Amy Graham

In this episode of Product Chats, Amy Graham, seasoned product management expert and Pragmatic Institute instructor, shares insights on making the most of the critical first 90 days in a new role. Amy provides a...
Read More
Pragmatic Institute Product Chat with Bruce McCarthy: Mastering Stakeholder Engagement for Product Success
Podcast

Mastering Stakeholder Engagement for Product Success with Bruce McCarthy

In this episode of Product Chats, Bruce McCarthy, author and expert in product management, joins host Rebecca Kalogeris to discuss the critical role of stakeholder management in product development. Bruce draws from his latest book...
Read More
View More

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe

Subscribe

Subscribe

Pragmatic Institute Resources