User Testing and Covid-19: Shaping Business and Needs

Defining the Power of Win/Loss Analysis

The current pandemic has challenged, and pushed product professionals around the globe to think differently.  One of the biggest questions that we have to answer is – how has the current state of business transformed the problems that users are facing and what product offerings should we roll out to address those needs?

Mike Mace, VP of market strategy with UserTesting joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss this and a give insight into a unique survey UserTesting conducted to better understand how Covid-19 has changed the mindset and needs of product professionals.

If you have any questions for Mike he can be contacted at [email protected]

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