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Pricing for Growth

Pricing for Growth

Conducting a complete pricing initiative can be a daunting task.  Understanding your market, and the various market segments that may exist, is crucial to capturing more value.

In this week’s episode of PragmaticLive, Segment Monetization Lead at Eventbrite, Greg Hollander, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss how Eventbrite leveraged package and price segmentation in order to implement a new pricing strategy thatwould allow them to meet their growth goals.Ready to help your business grow?Check out some of our upcoming courses.

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Podcast

How to be Dangerously Good at Go-To-Market Strategies

“Go-to-Market work is delayed compounding work, meaning there's delayed gratification, and it compounds over time. So if you're changing up your execution, it’s because there's no strategy. So if you create the strategy and then you do consistent exe...
Podcast

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“Just because you hit the metrics for a couple of months doesn’t mean you will be instantly promoted. You need to hit those standards and maintain those standards for a period of time. For the more advanced roles, we want them to maintain those stand...

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