Mastering the Voice of the Customer: A Conversation with Aneri Shah

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“Your best messaging is often going to be the messaging that a customer gives to you.” –  Aneri Shah

In this episode, Rebecca Kalogeris interviews Aneri Shah, the head of B2B marketing at Ethos and a seasoned product marketing professional.

They delve deep into the importance of understanding your buyers and capturing the ‘voice of the customer.’ Shah brings forth her experiences from working with tech giants like Microsoft, Meta and insurtech company Ethos to shed light on successful product marketing strategies.

In this episode, Aneri further explains:

  • The vital importance of deeply understanding your buyers for successful product marketing.
  • How and where to utilize the voice of the customer
  • The real value of in-product communication
  • How she uses AI to help with messaging

If you want to delve deeper into these topics and understand how to make your products more customer-centric, enroll in Pragmatic Institute’s Market course. You’ll learn how to thoroughly understand your buyers and how they like to buy so you can build the product marketing strategies that deliver results.
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  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

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