In this podcast, Pragmatic Marketing instructor Diane Pierson introduces us to “Sinnovation,” a misstep companies take when they drive prices up or make product changes under the guise of added value when they’re really just serving their own interests. See the consequences of innovation gone wrong and learn how to avoid them as Diane offers her advice on how to provide real benefits to customers.
Author:
Kristy Sturgill is a content marketer for Pragmatic Institute. She is also a communications and social media instructor at Oral Roberts University.
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