Resources > Podcasts

Innovation Gone Wrong

Innovation Gone Wrong

In this podcast, Pragmatic Marketing instructor Diane Pierson introduces us to “Sinnovation,” a misstep companies take when they drive prices up or make product changes under the guise of added value when they’re really just serving their own interests. See the consequences of innovation gone wrong and learn how to avoid them as Diane offers her advice on how to provide real benefits to customers.

Author

  • Kristy Sturgill is a content marketer for Pragmatic Institute. She is also a communications and social media instructor at Oral Roberts University.

Author:

Other Resources in this Series

Most Recent

Podcast

The Six Stages of The B2B Innovator Map

“In the past, it's been a little bit of a nebulous process and people trying to grab from Lean Startup and all these different things that are not cohesive as a journey.” - Daniel Elizalde   Innovation work can feel ambiguous and daunting, but Daniel Eli...
Podcast

Distribution Strategy

Pragmatic Live Radio visits with instructor Paul Young of Pragmatic Marketing to talk about views on Distribution Strategy and the different models around them. He follows by introducing Pragmatic Marketing’s outside-in approach to Distribution Strategy ...

OTHER PodcastS

Podcast

The Six Stages of The B2B Innovator Map

“In the past, it's been a little bit of a nebulous process and people trying to grab from Lean Startup and all these different things that are not cohesive as a journey.” - Daniel Elizalde   Innovation work can feel ambiguous and daunting, but Daniel Eli...
Podcast

Distribution Strategy

Pragmatic Live Radio visits with instructor Paul Young of Pragmatic Marketing to talk about views on Distribution Strategy and the different models around them. He follows by introducing Pragmatic Marketing’s outside-in approach to Distribution Strategy ...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

Subscribe

Subscribe

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.