Don’t Use a Freemium Pricing Strategy and Other Lessons with Dan Balcauski

Pragmatic Live Chat

“Differentiation only matters to a customer in as much as they perceive that it matters,” Dan Balcauski.

In this episode of Pragmatic Live, Rebecca Kalogeris, and Dan Balcauski, Founder and Chief Pricing Officer at Product Tranquility, explore how product professionals can influence pricing.

They also discuss:

  • Why product managers should deeply understand pricing
  • Where people go wrong when they are working on pricing strategy
  • How to establish a clear understanding of how your customer’s value that’s not based on opinion
  • The role of competitive analysis in building a pricing strategy
  • Why Dan doesn’t recommend freemiums (but does recommend free trials)

Ready to master the art of pricing?
Learn how to set the right price for your products and services, understand your customers’ willingness to pay, and maximize your profits.
Learn More

Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

    View all posts

Most Recent

Podcast

Leading with Authenticity with Steve Chambers

In this episode of Product Chats, Steve Chambers joins host Rebecca Kalogeris to talk about how personal identity, life-altering adversity, and mentorship have shaped his approach to leadership. Steve, a veteran executive in AI, robotics,...
Podcast

How Product Thinking Transformed a Nonprofit Strategy

In this episode of Product Chats, host Rebecca Kalogeris sits down with Neil Baron and Matthew Anderson to explore how product thinking can spark real-world transformation—even in mission-driven sectors. The case study at the heart...

OTHER PodcastS

Podcast

Leading with Authenticity with Steve Chambers

In this episode of Product Chats, Steve Chambers joins host Rebecca Kalogeris to talk about how personal identity, life-altering adversity, and mentorship have shaped his approach to leadership. Steve, a veteran executive in AI, robotics,...
Podcast

How Product Thinking Transformed a Nonprofit Strategy

In this episode of Product Chats, host Rebecca Kalogeris sits down with Neil Baron and Matthew Anderson to explore how product thinking can spark real-world transformation—even in mission-driven sectors. The case study at the heart...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe

Subscribe

Pragmatic Institute Resources