Don’t Use a Freemium Pricing Strategy and Other Lessons with Dan Balcauski

Pragmatic Live Chat

“Differentiation only matters to a customer in as much as they perceive that it matters,” Dan Balcauski.

In this episode of Pragmatic Live, Rebecca Kalogeris, and Dan Balcauski, Founder and Chief Pricing Officer at Product Tranquility, explore how product professionals can influence pricing.

They also discuss:

  • Why product managers should deeply understand pricing
  • Where people go wrong when they are working on pricing strategy
  • How to establish a clear understanding of how your customer’s value that’s not based on opinion
  • The role of competitive analysis in building a pricing strategy
  • Why Dan doesn’t recommend freemiums (but does recommend free trials)

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  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

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