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Resources > Podcasts

How to Optimize Usability Test Interviews

How to Optimize Usability Test Interviews

Peter Hughes, founder and lead consultant at Ascest, discusses how to effectively apply lessons learned from usability test interviews to a broader audience. Learn key techniques for creating an environment where interview participants will feel more comfortable and open up.Want even more information? Order
Peter’s 26-page printed guide “How to Interview Like a Pro” at UXinterviewsecrets.com (free for Pragmatic
Marketing community members, you just pay shipping) or read Peter’s article, Reduce the Risk of Product Failure, featured in Pragmatic Marketer.

Author

Author:

lherndon
lherndon

Other Resources in this Series

Most Recent

Podcast

The Impact of Curiosity

“The hardest part is looking at ourselves or looking at the way we're doing things and knowing whether or not it is the most effective way things could be done and remaining open to an alternative.” - David Bard   In this episode of Pragmatic Live, Rebec...
Read More
Category: Product Management
Podcast

The Grammar of Data Visualization

“The whole point of data visualization today is to see a large amount of data rapidly, but I think it also includes interaction. Modern data visualization lets people explore.” — Lee Feinberg   In this episode of Data Chats, Chris Richardson interviews L...
Read More
Category: Data Science

OTHER PodcastS

Podcast

The Impact of Curiosity

“The hardest part is looking at ourselves or looking at the way we're doing things and knowing whether or not it is the most effective way things could be done and remaining open to an alternative.” - David Bard   In this episode of Pragmatic Live, Rebec...
Read More
Category: Product Management
Podcast

The Grammar of Data Visualization

“The whole point of data visualization today is to see a large amount of data rapidly, but I think it also includes interaction. Modern data visualization lets people explore.” — Lee Feinberg   In this episode of Data Chats, Chris Richardson interviews L...
Read More
Category: Data Science
View More

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Map Your Message to Its Audience with the Communication Compass
Map Your Message to Its Audience with the Communication Compass
Ensure your message hits the mark. This eBook helps you visually map communication styles so you can tailor your design story to a stakeholder or business partner.

Download Ebook

Demystifying Data Projects: A Guide for Business Leaders
While data science is a competitive advantage, data isn’t magic. Learn how to make magic happen by partnering more effectively with data professionals. This eBook delves into types of data projects, sample questions, tools and methods, key points and cautions—so stakeholders like you can initiate data projects with real business impact.

Download Ebook

Define Ebook Thumbnail
What’s the difference between a successful data analysis project and one that falls flat? 

Before you begin working with the data, you need to understand what you’re solving for. Gathering context and aligning around goals with your stakeholders from the outset will help you avoid disconnects and deliver actionable insights. Discover the most vital questions to ask before embarking on a data analysis project in our in-depth guide, “Define: Laying the Foundation for Successful Data Analysis.”

Download Ebook

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