Complete the Pragmatic Data Maturity Assessment to see if you’re making the most of your company’s data. 
Determine your company’s strategy and be intentional in your design activities choices and recommendations. 
Peter Hughes, founder and lead consultant at Ascest, discusses how to effectively apply lessons learned from usability test interviews to a broader audience. Learn key techniques for creating an environment where interview participants will feel more comfortable and open up.Want even more information? Order
Peter’s 26-page printed guide “How to Interview Like a Pro” at UXinterviewsecrets.com (free for Pragmatic
Marketing community members, you just pay shipping) or read Peter’s article, Reduce the Risk of Product Failure, featured in Pragmatic Marketer.
