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How to Optimize Usability Test Interviews

Peter Hughes, founder and lead consultant at Ascest, discusses how to effectively apply lessons learned from usability test interviews to a broader audience. Learn key techniques for creating an environment where interview participants will feel more comfortable and open up.Want even more information? Order
Peter’s 26-page printed guide “How to Interview Like a Pro” at (free for Pragmatic
Marketing community members, you just pay shipping) or read Peter’s article, Reduce the Risk of Product Failure, featured in Pragmatic Marketer.

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