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Once again, we welcome back Johnathan Lucky to answer even
more follow-up questions from viewers of our very popular webinar Falling
in Love with Your Personas.
If you haven’t listened to Part I of this podcast, click
here.
Read Johnathan’s article, Personas:
The Journey, featured in Pragmatic Marketer.
Other Resources in this Series
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Before you begin working with the data, you need to understand what you’re solving for. Gathering context and aligning around goals with your stakeholders from the outset will help you avoid disconnects and deliver actionable insights. Discover the most vital questions to ask before embarking on a data analysis project in our in-depth guide, “Define: Laying the Foundation for Successful Data Analysis.”
