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Buyer Experience: Understand and document the buyer’s journey for the key segments and buyers you’ve identified.
FEATURED POST
Buyer Experience: Understand and document the buyer’s journey for the key segments and buyers you’ve identified.
OFFICE HOURS: Join us every Friday @ 1:30 PM ET for Office Hours: AMA. Each week, one of our instructors will be live online to answer your questions and provide the guidance you need on everything product. Join Us.
Looking for the Alumni Resource Center? It’s that nifty resource repository that has all the course materials, tools and templates you know and love.
The PAC is a new online collaboration space for product professionals to work together to exchange the tools, examples and tactics that move the needle.
Once again, we welcome back Johnathan Lucky to answer even
more follow-up questions from viewers of our very popular webinar Falling
in Love with Your Personas.
If you haven’t listened to Part I of this podcast, click
here.
Read Johnathan’s article, Personas:
The Journey, featured in Pragmatic Marketer.
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