Follow-Up Questions to Falling in Love with Your Personas

Follow-Up Questions to Falling in Love with Your Personas – Part I

April 11, 2016

In this week’s podcast, we welcome
back product management and marketing professional Johnathan Lucky to answer
questions from viewers of February’s outstanding webinar Falling in Love with Your Personas. For even more
insight on understanding and using personas, watch for Part II on 4/14.
Read Johnathan’s article, Personas:
The Journey, featured in Pragmatic Marketer.

Pragmatic Institute

View all posts

Author:

Pragmatic Institute

Other Resources in this Series

Most Recent

Podcast

How to be Dangerously Good at Go-To-Market Strategies

“Go-to-Market work is delayed compounding work, meaning there's delayed gratification, and it compounds over time. So if you're changing up your execution, it’s because there's no strategy. So if you create the strategy and then you do consistent exe...

Category: Product Management

Podcast

GoDaddy’s Senior Data Scientist on Evaluating Customer Lifetime Value

This episode is from our latest Product Chat webinar >> watch the webinar Customer life value (CLV) is a key indicator for businesses to better understand long-term and financial viability. A high CLV translates into brand loyalty, increases in sales...