“There’s real value to exposing yourself to other forms of thought, theories, and ways of doing things,” says Lauren Sinreich. “That can help you start connecting the dots in ways that you hadn’t understood.”
In this episode of Design Chats, guest host and Pragmatic Design instructor Shannon McGarity sits down with Lauren Sinreich, Principal of Design Research and Strategy at Coforma (and Pragmatic Design Advisory Board member). The two talk about how Lauren’s non-traditional design background in communications and environmental studies supported her later design roles, the power of systems thinking across design practices, showing design value in a consulting versus in-house environment, and the importance of honoring your values in your work.
The two also discuss…
- How Lauren has applied her strategy, storytelling, and research skills in contexts like civic innovation projects, media and entertainment, and government
- Hard and soft skills that enable designers to move fluidly among industries
- The common mindset that runs through service design, design strategy, and systems design
- The thing she does in all projects to get on the same page with stakeholders
- Her advice for designers who want to pursue service or systems design
Find out more about Lauren on her website and LinkedIn.
Discover our offerings for designers who want to work more strategically, from Business Strategy & Design to Influence Through Storytelling, at PragmaticInstitute.com/Design.