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Success in product management and product marketing relies heavily on tried-and-true principles, with a healthy dose of agility added to the mix. Certainly, it can be worthwhile to try new methods and approaches—after all, that’s when the magic of innovation happens. However, you (not to mention your company) got where you are today by keeping in mind the fundamentals of product best practices. This issue of The Pragmatic extolls the virtues of keeping things simple and direct, while at the same time being able to think on your feet during times of crisis. The expert authors in this issue share their tips and insights to keep you on the right path while simultaneously being ready to tackle the next big hurdle in your way. Enjoy the read!
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