CELEBRATING 20 YEARS OF THE AGILE MANIFESTO
When the 17 original authors of the Agile Manifesto gathered 20 years ago at a ski resort outside of Salt Lake City, they couldn’t have imagined we would still be talking about it two decades later. Although the original 252-word document was specifically written to help software professionals identify a method for their teams to work faster and more efficiently, the finished work not only revolutionized the software industry, but it would also have a profound impact on product development, product design, and product marketing, as a whole. In this issue of The Pragmatic, the Agile Manifesto takes center stage as we pore over the document line by line and examine not only what its guiding values and principles meant 20 years ago, but also which of them still ring true today. After all, being agile isn’t just about responding quickly. It’s also about working deliberately and thoughtfully with a clear goal in mind and that’s about as pragmatic as it gets. Explore this issue of The Pragmatic.
Exploring the Intersection of Product and Design
Does working with your design team feel like a mystery?
Position, Define and Grow Your Products
Success in product management and product marketing relies heavily on
The New Era of Product Marketing and the Way Forward
There are less than half the number of product marketing
Product Life Cycle
Different stages of a product’s life cycle require different investments
The Secrets Issue
We all keep secrets for a variety of reasons; some
The Ethics Issue
We all have moral principles that direct our personal behavior.
Rise of the Machines
There’s a revolution happening. Machines aren’t just making our lives
Building Successful Organizations
Create a cohesive product team that functions like a superorganism. Ants
Aligning With Sales
Bridge the gap with sales. Are you delivering information the sales