Product Marketing Archives | Page 2 of 14 | Pragmatic Institute - Resources

An arrow pointing toward a bullseye, with various icons representing improved team performance.

How to Calculate Training ROI

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Why Revenue Retention Is Hardest During the First Year (And How to Get Customers to Renew)

Case Study: A Look at Netflix’s Paid-Sharing Experiment

Channel Readiness Action List

Is Your Product Channel Ready?

Launch vs Release

Look Before You Launch: How to Tell a Launch From a Release

Launch Readiness Assessment

Goals, Readiness and Constraints: The Three Dimensions of a Product Launch

Product Principles for 2023 and an image of a hand holding a clock

6 Principles for Successful Product Management in 2023

An illustration of a magnifying glass over a diamond, attached to a paper price tag, to represent clarity in product positioning.

Product Positioning Tips

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How to Approach Asset Assessment

A graphic representing data points along the product life cycle.

23 Metrics Mapped to the Product Life Cycle