Scott Olson is a marketing and product strategy professional with 25+ years of experience leading technology companies. Scott is a founding partner in Compete2Win, a competitive market research and win/loss analysis services company. In addition, he led marketing and product teams at multiple technology businesses, and founded one of the first commercially viable IDS companies, WheelGroup, purchased by Cisco Systems in 1998. More recently, he led marketing and product strategy at iovation, a leader in fraud management and authentication solutions. Scott has worked with the Pragmatic Institute Framework for over 18 years. Connect with him at linkedin.com/in/scottdolson1/ or email him at [email protected].