AI for Product Innovation: Promise and Pitfalls

Pragmatic Live Chat

“You do not just want to copy and paste what you’re taking out of AI and use it as the final product” – Dan Corbin

In this Product Chat, host Rebecca Kalogeris sits down with Pragmatic Institute Instructor Dan Corbin for an in-depth look at how AI can transform product management and design.

Dan explains how AI tools like QoQoKraftful and ChatGPT can help accelerate early-stage product processes like building provisional personas and ideating features. However, he cautions that human oversight is critical to validate AI outputs for inaccuracies.

Key insights:

  • AI can synthesize data and automate repetitive tasks, but isn’t a replacement for user research or specialists.
  • Use AI to collaborate with cross-functional partners, not circumvent them.
  • Balance the opportunities of AI with thoughtful human validation to boost innovation while ensuring quality.

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Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

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