What can an entrepreneur teach product managers about pricing and selling their products? Turns out quite a bit. In this podcast, Pragmatic Marketing instructor Mark Stiving interviews Sean Murphy of SKMurphy, a consultancy that has worked with hundreds of technology startups in Silicon Valley on product planning and introduction. They discuss the art of pricing new products–how you move from beta to early adopter to sustainable pricing models–as well as how to get your salesforce onboard with selling your new products.
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Most Recent
Podcast
The Real Power of Pricing with Ajit Ghuman, co-founder of Monetizely
In this episode, Ajit Ghuman, co-founder of Monetizely and author of Price to Scale, joins host Rebecca Kalogeris to unpack how pricing connects the dots between product marketing, positioning, and profitability. Key Takeaways: Pricing as Strategy...
Podcast
Maxine Anderson on Transforming Training through Text-Based Solutions
In this episode, host Rebecca Kalogeris welcomes Maxine Anderson, Co-founder and Chief Product Officer of Arist, to explore how push-based, AI-powered learning is transforming workforce enablement. Key Takeaways: From Text to Enterprise– What began as a text-based...
OTHER PodcastS
Podcast
The Real Power of Pricing with Ajit Ghuman, co-founder of Monetizely
In this episode, Ajit Ghuman, co-founder of Monetizely and author of Price to Scale, joins host Rebecca Kalogeris to unpack how pricing connects the dots between product marketing, positioning, and profitability. Key Takeaways: Pricing as Strategy...
Podcast
Maxine Anderson on Transforming Training through Text-Based Solutions
In this episode, host Rebecca Kalogeris welcomes Maxine Anderson, Co-founder and Chief Product Officer of Arist, to explore how push-based, AI-powered learning is transforming workforce enablement. Key Takeaways: From Text to Enterprise– What began as a text-based...
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