Steve Rivkin is a marketing and communications consultant, author and speaker. He founded Rivkin & Associates LLC, a firm that creates new names for companies and brands. Prior to that, he spent 14 years working with Jack Trout and Al Ries at Trout & Ries Inc., a marketing strategy firm known for its work in positioning. Follow Steve?s monthly blog on naming at www.NamingNewsletter.com or reach out to him at [email protected].
