So you attended product management training and got all fired up! You came back to the office ready to be market-driven. You anxiously awaited the look of joy and amazement at your newly found skills as a product manager. And then reality hit you… hard! Development couldn’t care less! They’re not listening!! How could this be? You missed a step; you skipped the part where you earned credibility. Sound familiar? Learn what works and what doesn’t when your role changes from tactical to strategic.
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Strategic Marketing Plans and Tactics That Drive Growth
Join us as we welcome the senior product marketing manager at Hubspot, Alex Rainford for a conversation on how to dive into the core strategies that drive growth by effectively aligning marketing plans to the...
Category: Product Management
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