How to Keep Customers Happy by Optimizing for Value

November 9, 2017

Acquiring a new customer typically costs five to seven times more than it does to retain a current one. Yet despite that cost, too few companies prioritize customer retention, which can dramatically limit their growth and profitability.

Discover how to keep your current customers happy and maintain their loyalty.

David Rowley, chief revenue officer at Nalpeiron, will discuss:

• How to start the relationship on the right foot

• The main reasons customers leave you

• How to match perceived value with pricing

• Creating predictable (and growing) revenue streams from happy customers through licensing models

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Author

David Rowley

David Rowley is a professional with 40 years of expertise in Product Development. Having worked at notable companies like FICO, Limelight Networks, and Sprinklr, David has dedicated his career to building and leading agile product development organizations. For questions or inquiries, please contact [email protected].

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