One of the most common ways to measure the performance of a product marketing manager is by the number of leads they generate. Pragmatic Marketing instructor David Daniels suggests using a another set of measurements that will tell the full story of how much impact your products have on your business and the overall market. Listen to the podcast and then read his blog post 7 Metrics Every Product Marketing Manager Should Know.
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AI, Behavioral Economics, and the Future of Market Research with Avi Yashchin
In this episode of Product Chats, Avi Yashchin, founder and CEO of Subconscious AI, joins host Rebecca Kalogeris to explore the future of market research through the lens of synthetic respondents, causal modeling, and behavioral...
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From Product Leader to CEO: Lessons in Strategy, Alignment, and Go-to-Market with Marc Rubner
In this episode of Product Chats, Marc Rubner, CEO of Building Intelligence, joins us to reflect on his evolution from product manager to executive leader. With early roots in marketing analytics and product innovation at...
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Podcast
AI, Behavioral Economics, and the Future of Market Research with Avi Yashchin
In this episode of Product Chats, Avi Yashchin, founder and CEO of Subconscious AI, joins host Rebecca Kalogeris to explore the future of market research through the lens of synthetic respondents, causal modeling, and behavioral...
Podcast
From Product Leader to CEO: Lessons in Strategy, Alignment, and Go-to-Market with Marc Rubner
In this episode of Product Chats, Marc Rubner, CEO of Building Intelligence, joins us to reflect on his evolution from product manager to executive leader. With early roots in marketing analytics and product innovation at...
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