Resources > Podcasts

The Six Stages of The B2B Innovator Map

How to Identify Rockstar Product Professionals During an Interview

“In the past, it’s been a little bit of a nebulous process and people trying to grab from Lean Startup and all these different things that are not cohesive as a journey.” – Daniel Elizalde

Innovation work can feel ambiguous and daunting, but Daniel Elizalde is working to bring clarity with a well-defined innovation journey. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Daniel Elizalde, product executive, advisor and author of the B2B Innovators Map.

During this conversation, Rebecca and Daniel explore in-depth the six stages of the B2B innovator map, which are:

  1. Strategic alignment
  2. Market discovery
  3. User discovery
  4. Solution planning
  5. prototyping
  6. Early adopter

They also emphasize a market-first approach where conversations about feasibility happen toward the end of the innovation process, not at the beginning.

“If you can build it, and if you can make money, it doesn’t matter if nobody wants it.” —Daniel

You can learn more about Daniel’s work and purchase his book on his website https://danielelizalde.com/

Additional Resources

Market.
This course helps you gain a thorough understanding of your buyers and how they like to buy so, you can build the product marketing strategies that deliver results.
Learn More

Want to learn more about effective launches?
Launch is a course that helps you create a more strategic approach to exceed your business objectives. Learn to execute successful launches that align your entire organization around the same strategies and goals.
Enroll Today

Author
  • Pragmatic Institute

    Pragmatic Institute is the transformational partner for today’s businesses, providing immediate impact through actionable and practical training for product, design and data teams. Our courses are taught by industry experts with decades of hands-on experience, and include a complete ecosystem of training, resources and community. This focus on dynamic instruction and continued learning has delivered impactful education to over 200,000 alumni worldwide over the last 30 years.

Author:

Other Resources in this Series

Most Recent

Podcast

How to Build Roadmap Alignment

Your product roadmap serves as more than just a mere document. It acts as a powerful conduit, effectively communicating your vision and strategy to key stakeholders, partners, and customers. Neglecting to provide realistic, relevant, and up-to-date i...
Podcast

In the Sales Trenches: How Product Marketers Build Credibility

“I would love for marketers to get involved in a couple of sales demos and commit to it, not just listen in. I think that would be uncomfortable for a lot of people, and that means that you're learning.” - Ross Cranwell   In this episode of Pragmatic...

OTHER PodcastS

Podcast

How to Build Roadmap Alignment

Your product roadmap serves as more than just a mere document. It acts as a powerful conduit, effectively communicating your vision and strategy to key stakeholders, partners, and customers. Neglecting to provide realistic, relevant, and up-to-date i...
Podcast

In the Sales Trenches: How Product Marketers Build Credibility

“I would love for marketers to get involved in a couple of sales demos and commit to it, not just listen in. I think that would be uncomfortable for a lot of people, and that means that you're learning.” - Ross Cranwell   In this episode of Pragmatic...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

Subscribe

Subscribe