Resources > Podcasts

New Year Look-back: Marketing to the 99%

New Year Look-back: Marketing to the 99%

“I think that storytelling is the key to marketing” – Martin Aguinis

How do you form a marketing strategy that curates for the 99%? Martin Aguinis, Product Marketing Manager at Google, joins us to discuss his strategy for reaching those that aren’t in the room with your product and how to focus on the human aspect of any product story to gain the most impact – not just results.

From utilizing your customers to announce a new feature, to know your product thoroughly enough to connect its users to it, Martin discusses how he makes that connection and how he has broken many traditional marketing frameworks to successfully launch products. He shares with us one of his secrets to success: how taking a step back and thinking about/repurposing information can provide massive insight.

Make sure you check out this podcast with Martin Aguinis on Marketing to the 99%, and sign up for one of our many Product Marketing courses to learn more about data science and how it can help your business. Subscribe today so you never miss out on any of our great resources.

Other Resources in this Series

Most Recent

Podcast

How Phased Marketing Strategies Maximize Resources

This episode is from our latest Product Chat webinar >> watch the webinar   Going to market is an exciting yet often anxiety-provoking moment in product development. And there is an onslaught of questions like, will users adopt? Are we articulating our m...
Podcast

The Six Stages of The B2B Innovator Map

“In the past, it's been a little bit of a nebulous process and people trying to grab from Lean Startup and all these different things that are not cohesive as a journey.” - Daniel Elizalde   Innovation work can feel ambiguous and daunting, but Daniel Eli...

OTHER PodcastS

Podcast

How Phased Marketing Strategies Maximize Resources

This episode is from our latest Product Chat webinar >> watch the webinar   Going to market is an exciting yet often anxiety-provoking moment in product development. And there is an onslaught of questions like, will users adopt? Are we articulating our m...
Podcast

The Six Stages of The B2B Innovator Map

“In the past, it's been a little bit of a nebulous process and people trying to grab from Lean Startup and all these different things that are not cohesive as a journey.” - Daniel Elizalde   Innovation work can feel ambiguous and daunting, but Daniel Eli...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

Subscribe

Subscribe

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.