Product marketing has evolved from a task management role to a strategic role in an organization. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic instructor Steve Gaylor about what it means to be a product marketer in 2022.
- The responsibility of moving into a strategic role.
- The relationship between execution and strategy.
- The power behind knowing which activities and tasks to stop, not just what to start.
- How to think about buyers journey differently for renewals versus new customers.
This course helps you gain a thorough understanding of your buyers and how they like to buy so you can build the product marketing strategies that deliver results.