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How to be a Successful Product Marketer in 2022

How to be a Successful Product Marketer in 2022

Product marketing has evolved from a task management role to a strategic role in an organization. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic instructor Steve Gaylor about what it means to be a product marketer in 2022.
They discuss:

  • The responsibility of moving into a strategic role.
  • The relationship between execution and strategy.
  • The power behind knowing which activities and tasks to stop, not just what to start.
  • How to think about buyers journey differently for renewals versus new customers.

Additional Resources

Market
This course helps you gain a thorough understanding of your buyers and how they like to buy so you can build the product marketing strategies that deliver results.

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Author

  • Pragmatic Institute is the transformational partner for today’s businesses, providing immediate impact through actionable and practical training for product, design and data teams. Our courses are taught by industry experts with decades of hands-on experience, and include a complete ecosystem of training, resources and community. This focus on dynamic instruction and continued learning has delivered impactful education to over 200,000 alumni worldwide over the last 30 years.

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