How Did The Pandemic Change Product Marketing?

Defining the Power of Win/Loss Analysis

Rebecca Kalogeris, VP of marketing for Pragmatic Institute, and Diane Pierson, an instructor at Pragmatic Institute, talk about how the product industry has evolved during the last 15 months as the world drastically changed during the pandemic. They discuss what changes they predict are permanent and what might be a temporary shift to manage a unique environment. Rebecca and Diane also talk about how to measure success when the baseline is no longer relevant, and how to put structures in place to prepare for the unpredictable.”You can’t know what’s going to happen, but be ready to act when it does. Keep these lessons with you and use them as you go forward. I think the future is going to be different, but I think we’ve got a lot of promise for this role as we go forward.”

Author

Other Resources in this Series

Most Recent

Podcast

Maximizing Impact: The Power of Strategic Early User Programs with Neil Baron and Rod Griffith

“It’s all about setting up the right expectations with the company or the early user. So, it’s not just giving it to them. It’s about being clear about what you expect in return early in...
Podcast

GrandPad's AI-Powered Approach to Senior Tech with Isaac Lien, Co-founder and Chief AI & Innovation Officer at GrandPad

“The first thing I would recommend everyone to do who has an interest in the AI space, and I think lots of people have an interest in this space, is you should be using generative...

OTHER PodcastS

Podcast

Maximizing Impact: The Power of Strategic Early User Programs with Neil Baron and Rod Griffith

“It’s all about setting up the right expectations with the company or the early user. So, it’s not just giving it to them. It’s about being clear about what you expect in return early in...
Podcast

GrandPad's AI-Powered Approach to Senior Tech with Isaac Lien, Co-founder and Chief AI & Innovation Officer at GrandPad

“The first thing I would recommend everyone to do who has an interest in the AI space, and I think lots of people have an interest in this space, is you should be using generative...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe

Subscribe