Resources > Podcasts

How Did The Pandemic Change Product Marketing?

Defining the Power of Win/Loss Analysis

Rebecca Kalogeris, VP of marketing for Pragmatic Institute, and Diane Pierson, an instructor at Pragmatic Institute, talk about how the product industry has evolved during the last 15 months as the world drastically changed during the pandemic. They discuss what changes they predict are permanent and what might be a temporary shift to manage a unique environment. Rebecca and Diane also talk about how to measure success when the baseline is no longer relevant, and how to put structures in place to prepare for the unpredictable.”You can’t know what’s going to happen, but be ready to act when it does. Keep these lessons with you and use them as you go forward. I think the future is going to be different, but I think we’ve got a lot of promise for this role as we go forward.”

Author

Other Resources in this Series

Most Recent

Pragmatic Live Podcast
Podcast

Unlocking Success through Strategic Partnerships with EdTech Leader, Josey Borman

“As a product leader, you want to be able to come to the table with information that will get you heard. Sometimes it’s less storytelling, more data, and really knowing your audience and knowing who...
Pragmatic Live Podcast
Podcast

Creating a Blueprint for Exceptional Product Launches

“I often say to executive leaders that a launch may very well be the biggest cross-functional initiative your company participates in, with the exception of an acquisition.” – Dave Daniels, founder of BrainKraft In this...

OTHER PodcastS

Pragmatic Live Podcast
Podcast

Unlocking Success through Strategic Partnerships with EdTech Leader, Josey Borman

“As a product leader, you want to be able to come to the table with information that will get you heard. Sometimes it’s less storytelling, more data, and really knowing your audience and knowing who...
Pragmatic Live Podcast
Podcast

Creating a Blueprint for Exceptional Product Launches

“I often say to executive leaders that a launch may very well be the biggest cross-functional initiative your company participates in, with the exception of an acquisition.” – Dave Daniels, founder of BrainKraft In this...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe

Subscribe

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.