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How To Say No: A System for Evaluating Opportunities

There are always more ideas than time. In this episode, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic Instructor, Amy Graham, about how to evaluate potential opportunities to determine what is worth a “yes” and what des…

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We fell in love with these products. Here’s why.

Rebecca Kalogeris, VP of marketing for Pragmatic Institute, Paul Young, an instructor at Pragmatic Institute, have a fun and light conversation about the products that have had a positive impact on their life. They dive into side discussions about how pr…

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The Product Owner and Product Manager

It can be viewed simply, but the complexities within the relationship between product owner and product manager exist.  In this special episode of Pragmatic Live, we take your questions on the matter and discuss with one of the foremost experts in the i…

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It’s Time to Listen

We think we know our customers, but do we really know how to listen?

On this episode of Pragmatic Live, SVP for Cerner Corporation, Darrell Johnson, joins our guest host Cali Frisbie, content and social strategist for Pragmatic Institute, to discuss e…

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Product and Marketing Lifecycles: When It All Aligns

Our product and marketing chiropractors are in! Okay, maybe they aren’t actually chiropractors, but they do have the insight you need to get alignment in your product and marketing lifecycles.

Eileen Norton, Pragmatic alumni and global marketing direc…

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Flashback Friday – Lessons in Product and Pricing

What can an entrepreneur teach product managers about pricing and selling their products? Turns out quite a bit. In this podcast, Pragmatic Marketing instructor Mark Stiving interviews Sean Murphy of SKMurphy, a consultancy that has worked with hundreds …

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The Product-Led Revolution

What does it mean to be part of the product-led movement, and what does it take to transition into a product-first strategy?
Wes Bush, founder and CEO of Product-Led and author of best seller “Product-Led Growth: How To Build a Product That Sells Itself….

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