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“Sometimes designers feel that they are in a fight, and they approach advocacy as a fight. But you’re never going to change minds by fighting.” — Adam Cutler
In this episode of Design Chats, Pragmatic Institute VP of marketing and product strategy Rebecca Kalogeris interviews Adam Cutler, a Distinguished Designer at IBM and a founding member of IBM Design. They talk about the evolution of design at IBM, how designers can better advocate for their work, and how to build influence in an organization where design might be misunderstood.
They also discuss:
- A six-minute activity that changes the conversation about design in a room full of non-designers
- IBM’s robust onboarding approach.
- Designing for AI
- Ethics in AI design
Additional Resources
Business Strategy & Design
This course provides designers with a grounding in business strategy and the tools and vocabulary of key business stakeholders. Designers can use this knowledge to align their user-centered work to the advancement of key business objectives, demonstrate design’s return on investment and contribute to strategic conversations.
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