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How to Advocate for Design in a Six-Minute Activity, with IBM Distinguished Designer Adam Cutler

Pragmatic Institute Design Chats Podcast

“Sometimes designers feel that they are in a fight, and they approach advocacy as a fight. But you’re never going to change minds by fighting.” — Adam Cutler

In this episode of Design Chats, Pragmatic Institute VP of marketing and product strategy Rebecca Kalogeris interviews Adam Cutler, a Distinguished Designer at IBM and a founding member of IBM Design. They talk about the evolution of design at IBM, how designers can better advocate for their work, and how to build influence in an organization where design might be misunderstood.
 
They also discuss:

  • A six-minute activity that changes the conversation about design in a room full of non-designers
  • IBM’s robust onboarding approach.
  • Designing for AI
  • Ethics in AI design

Additional Resources

Business Strategy & Design
This course provides designers with a grounding in business strategy and the tools and vocabulary of key business stakeholders. Designers can use this knowledge to align their user-centered work to the advancement of key business objectives, demonstrate design’s return on investment and contribute to strategic conversations.
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Author

  • Pragmatic Institute is the transformational partner for today’s businesses, providing immediate impact through actionable and practical training for product, design and data teams. Our courses are taught by industry experts with decades of hands-on experience, and include a complete ecosystem of training, resources and community. This focus on dynamic instruction and continued learning has delivered impactful education to over 200,000 alumni worldwide over the last 30 years.

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