This podcast has some strong language, so if you’ve got any little ones around, you might want to pop in some headphones.
 
“Not everyone needs to hear all the language or the terminology—all the fun stuff that we think makes us sound cool. They need to hear what they can relate to, and they can feel that they’re not excluded. We are people designing for people. We’re not people designing by theory and then trying to make it out that we’re really intelligent and clever.” – Giles Airey
 
Rebecca Kalogeris, VP of marketing and product strategy at Pragmatic Institute, interviews Giles Airey, Principal UX Designer at Evri, about convincing people that UX is how we change the world.
 
Giles Airey is a passionate and talented designer with a background in architecture, graphic design, advertising, and UX. Throughout his career, Giles has been dedicated to understanding his clients’ needs and creating compelling messages that drive action.
 
During this episode, Rebecca and Giles discuss:

• Why moving from “how might we” to “what if” energizes design teams and sparks creativity
• While the user is the center of any project, why you should still think about the project by putting stakeholders first.
• Being excellent in your design role starts with authenticity—knowing who you are, what you’re good at and your values.
• A few books that aren’t related to design but might make you a better designer

Enhance Your Ability to Connect Design Work to Business Strategy
In Business Strategy & Design, you’ll learn how to align your design work with business outcomes and measure the value of design in relation to business objectives. Gain the skills and confidence to participate in strategic conversations, improve cross-functional partnerships, and demonstrate return on investment.
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