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Designing for People, Not for Theory: A Conversation with Giles Airey

Pragmatic Institute Design Chats Podcast

This podcast has some strong language, so if you’ve got any little ones around, you might want to pop in some headphones.
 
“Not everyone needs to hear all the language or the terminology—all the fun stuff that we think makes us sound cool. They need to hear what they can relate to, and they can feel that they’re not excluded. We are people designing for people. We’re not people designing by theory and then trying to make it out that we’re really intelligent and clever.” – Giles Airey
 
Rebecca Kalogeris, VP of marketing and product strategy at Pragmatic Institute, interviews Giles Airey, Principal UX Designer at Evri, about convincing people that UX is how we change the world.
 
Giles Airey is a passionate and talented designer with a background in architecture, graphic design, advertising, and UX. Throughout his career, Giles has been dedicated to understanding his clients’ needs and creating compelling messages that drive action.
 
During this episode, Rebecca and Giles discuss:

  • Why moving from “how might we” to “what if” energizes design teams and sparks creativity
  • While the user is the center of any project, why you should still think about the project by putting stakeholders first.
  • Being excellent in your design role starts with authenticity—knowing who you are, what you’re good at and your values.
  • A few books that aren’t related to design but might make you a better designer

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  • Pragmatic Institute

    Pragmatic Institute is the transformational partner for today’s businesses, providing immediate impact through actionable and practical training for product, design and data teams. Our courses are taught by industry experts with decades of hands-on experience, and include a complete ecosystem of training, resources and community. This focus on dynamic instruction and continued learning has delivered impactful education to over 200,000 alumni worldwide over the last 30 years.

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