Product Marketing's Growing Influence and Impact
There are less than half the number of product marketing professionals in the world than there are product managers, but the role of product marketing continues to evolve. It’s becoming more strategic and settling into a bigger seat at the table. Today’s product marketers are sizing markets, identifying the problems to solve, evaluating competitive landscapes and shaping distinctive competencies.
This issue of The Pragmatic takes a closer look at product marketing and growing influence and impact at almost every stage of the product lifecycle. And we’ve got some other great features to help all product professionals in their career path, so take a look and enjoy the read.
Mapping International Go-to-Market Strategies - Using the Competitive Landscape as Your Guide
Strike the right balance between global standardization and local selling and marketing.
A Step Ahead - How to Distinguish Yourself in the Job Market
Think like a consultant to pull ahead of your job-market competition.
Also In This Issue
Humility, Listening and Seeking to Understand -
Global Product Marketer Tackles the Ying-Yang of Strategy and Tactics
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