Product Marketing's Growing Influence and Impact

There are less than half the number of product marketing professionals in the world than there are product managers, but the role of product marketing continues to evolve. It’s becoming more strategic and settling into a bigger seat at the table. Today’s product marketers are sizing markets, identifying the problems to solve, evaluating competitive landscapes and shaping distinctive competencies.

This issue of The Pragmatic takes a closer look at product marketing and growing influence and impact at almost every stage of the product lifecycle. And we’ve got some other great features to help all product professionals in their career path, so take a look and enjoy the read.


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Intel
Marketing Across Borders

As the world gets smaller, product marketing is poised to meet shifting demands.

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Storytelling
The Sales Enablement Doctor Is In

Be the ultimate sales psychologist to effectively support your sales organization.

READ MORE >

Data Usage
Mapping International Go-to-Market Strategies - Using the Competitive Landscape as Your Guide

Strike the right balance between global standardization and local selling and marketing.

End of Life
A Step Ahead - How to Distinguish Yourself in the Job Market

Think like a consultant to pull ahead of your job-market competition.

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