Let’s be honest: discovery research takes time, and many product teams simply aren’t getting enough of it done. Conducting customer conversations, reviewing pages of notes, and identifying the problems worth pursuing can quickly become overwhelming.
In this webinar, Executive Product Leadership Advisor Cindy Cruzado will show how AI can make market discovery more manageable. You’ll learn how to use AI to create a stronger interview playbook, ask better questions, synthesize insights across customer conversations, and turn those findings into a clearer list of market problems to validate.
You’ll leave with practical ways to reduce the manual work involved in market discovery so your team can conduct better research more consistently, without replacing the human judgment required to interpret what you learn.
