There are less than half the number of product marketing professionals in the world than there are product managers, but the role of product marketing continues to evolve. It’s becoming more strategic and settling into a bigger seat at the table. Today’s product marketers are sizing markets, identifying the problems to solve, evaluating competitive landscapes and shaping distinctive competencies.
This issue of The Pragmatic takes a closer look at product marketing and growing influence and impact at almost every stage of the product lifecycle. And we’ve got some other great features to help all product professionals in their career path, so take a look and enjoy the read.