Building Successful Organizations

Create a cohesive product team that functions like a superorganism. Ants work so well together that the collective group is classified as a superorganism. Now imagine how much your team could accomplish, how powerful it would be, if it functioned the same way. That’s why we’ve dedicated the fall issue of Pragmatic Marketer to building successful organizations. You’ll find plenty of information to help you define the roles, responsibilities and structure needed to create cohesive product teams.