Terminology Tuesday – ‘Show Up and Throw Up’

The method where a salesperson (or a sales engineer as a proxy for said salesperson) demonstrates every conceivable feature in his product in the desperate hope that the buyer will miraculously find something, anything, in the product valuable enough that would result in a sale.

ÔShow up and throw upÕ can often be found in organizations that also subscribe to the Ôbuild it and they will comeÕ approach to running a technology business.

 

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David Daniels

David Daniels

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