Paul Brooks (@okpaul) is a UK-based, award-winning product manager for a NASDAQ listed profit optimization company. Specializing in user experience, he acts as the design authority across the company’s suite of B2B web-based applications. He studied in the United Kingdom, France and the United States and previously worked at a digital marketing agency and as a freelance designer for public-relations agencies.
Melissa Paulik heads the marketing department at SoftBrands, Inc. You can visit her blog at www.themarketingsurvivalist.blogspot.com where she focuses on practical advice for marketers. Or, you can reach her for comment at firstname.lastname@example.org.