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Strategies to Create a Better Roadmap

what is a strategic product roadmap? Ideally, it’s a high-level visual summary that helps product managers and everyone on the team get on the same page.A roadmap also provides context for your stakeholders and communicates the “why” behind what you’re building. 

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How Customer Visits Reveal The “Why” Behind Your Roadmap

A roadmap tells you what is going to be done and approximately when it’s going to be done, but it doesn’t tell you why.  The information that is gathered during a customer visit helps identify new opportunities for driving revenue and delight. Not to mention, most innovation comes from exploring unmet needs, new user segments and new workflows. But also these interactions provide a wealth of color commentary. When you’re storytelling or drafting a day-in-the-life of narratives, that experience with your market takes your roadmap to the next level.

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Virtual conference, morning meeting online. A young woman is using app on pc for connection with colleagues, employees, she is writing in notebook. Video call with many multiracial people togethe

How to Overcome 8 Common Market Visit Barriers

For many reasons, you might find it hard to get face-to-face with customers and prospective customers. We’re going to outline a more sustainable path that overcomes these common problems. We’ll even discuss some advantages if we think of these circumstances not as constraints but as opportunities. 

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A person scheduling market visits

A Meeting Scheduling System for Market Visits

So, why talk about the mechanics of setting up meetings? The simple answer is the act of setting up meetings with buyers and users is time-consuming and difficult. I work with clients all the time who keep reporting that the actual process of setting meetings with their buyers or their users can be an impediment to achieving a specific quantity of meetings they want to have in a given quarter.  But, if you don’t get meetings, the NIHITO principle is limited in its impact. I’m going to share strategies to identify your audience and effectively set up meetings. 

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