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The PAC is a new online collaboration space for product professionals to work together to exchange the tools, examples and tactics that move the needle.
I am going to teach you our approach to creating meaningful buyer personas that I use in my business at Bestbuyerpersona.com, which includes four areas of research and how to segment meaningfully.
what is a strategic product roadmap? Ideally, it’s a high-level visual summary that helps product managers and everyone on the team get on the same page.A roadmap also provides context for your stakeholders and communicates the “why” behind what you’re building.
A roadmap tells you what is going to be done and approximately when it’s going to be done, but it doesn’t tell you why. The information that is gathered during a customer visit helps identify new opportunities for driving revenue and delight. Not to mention, most innovation comes from exploring unmet needs, new user segments and new workflows. But also these interactions provide a wealth of color commentary. When you’re storytelling or drafting a day-in-the-life of narratives, that experience with your market takes your roadmap to the next level.
This article is a reprint originally published in HR News
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A child psychologist once explained no time spent playing was
For many reasons, you might find it hard to get face-to-face with customers and prospective customers. We’re going to outline a more sustainable path that overcomes these common problems. We’ll even discuss some advantages if we think of these circumstances not as constraints but as opportunities.
So, why talk about the mechanics of setting up meetings? The simple answer is the act of setting up meetings with buyers and users is time-consuming and difficult. I work with clients all the time who keep reporting that the actual process of setting meetings with their buyers or their users can be an impediment to achieving a specific quantity of meetings they want to have in a given quarter. But, if you don’t get meetings, the NIHITO principle is limited in its impact. I’m going to share strategies to identify your audience and effectively set up meetings.
NIHITO stands for “nothing important happens in the office,” and it is a foundational principle utilized during the market visit of the Pragmatic Framework that should profoundly influence product leaders.
Not everything that is measurable matters. Product managers know just
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