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Every company is different when it comes to structuring a software product team. Some businesses have a single person responsible for product while others have an entire product team complete with a chief product officer, a vice president of product, two directors and three product managers. As an executive recruiter focused on product management for software start-ups, I talk with product leaders all day about their vision and the challenges they face while scaling organizations. Then, I help these companies strategically build out their product teams. In this article, I want to teach you how to strategically think about building balanced product teams. The Two Types of Product Professionals Typically, product professionals can be broken down into two types of people: those who are market-facing and those who are technical. A market-facing product professional is attuned to the market. They tap into clients, prospects, the sales team and general market observations. They are usually forward-thinking and create the overall strategy and vision for the product. The technical product professional works closely with engineering, development and design to define and help implement the technical steps needed to bring the product’s vision to life. While there is often overlap between the two
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