Product Marketing & Management
Articles
Proven strategies and tactics to help you stay current.
The Importance of Design for Product Managers
Shannon McGarity, co-director of Pragmatic Institute’s new design practice, joins host Rebecca Kalogeris, VP of marketing and product strategy at Pragmatic, on the November 13 episode of Pragmatic Live. The two discuss the synergy between product management and design, Shannon’s background in design thinking and training, and Pragmatic’s new offering
Recent Articles
How to Use Win/Loss Analysis to Plug Top-Of-Funnel Leaks
By Willem Maas A CMO client of ours was
Product Positioning According to the Hedgehog and the Fox
In his brilliant essay “The Hedgehog and the Fox,” British
Practical Tips for Getting to the Truth in Customer Conversations
There are a lot of ways to get to know
The Pricing Process: How Product Marketers Can Improve Revenue with a Scientific Approach
Pricing. It’s the most effective driver of revenue and profitability
Survive or Thrive: The Role of Product Flexibility and Adaptability in the Face of a Crisis
During an economic downturn caused by a crisis like the
The Agile/Pragmatic Intersection: Blending Passions for Product and Team Success
Talk with Rob Shea and it’s hard to separate the
Untangling Products: Focus on Desired Outcomes to Decrease Product Complexity
Many organizations struggle to define their products. They have products
Best Practices for Learning About Your Target Market
We can all think of tech companies with a failed
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