The Pragmatic Marketer: Volume 4 Issue 3

By Pragmatic Institute January 25, 2009

Volume 4 Issue 3

PDF Download

In this issue:

  • The New Rules of PR for Technology & Software Businesses
    Because the rules for relating to the public have changed so slowly over the past ten years, practitioners who learned based on the old rules have been equally slow to change. It’s time to step it up and consider the promise Web 2.0 public relations holds.
  • Ask the Expert: Does a formal requirements process stifle creativity and innovation?
  • Building a Better Beta
    Delivering a successful beta program can be one of the hardest things to do as a product manager. Managing an effective beta program means doing what it takes to minimize the aspects that are out of the product manager’s direct control and, like any other program that is executed, bring as much predictability to it as possible.
  • Prioritizing Software Requirements with Kano Analysis
    The Kano analysis model was developed to identify and contrast essential customer requirements from incremental requirements, and initiate critical thinking. Explore the four categories into which each feature or requirement can be classified.
  • Case Study: Thomson Medstat transforms product management through intense focus on customer needs.
Pragmatic Institute

Pragmatic Institute

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”


To learn more about our courses and join the growing international community of more than 150,000 product management and marketing professionals trained by Pragmatic Institute, please click here.

Looking for the latest in product and data science? Get our articles, webinars and podcasts.