Transforming Product Teams with Shared Language: SBS’s Pragmatic Story

When growth comes through acquisitions, misalignment is inevitable. Different teams, different definitions, and no shared playbook. SBS, a financial services and SaaS leader, faced exactly that, and used the Pragmatic framework to turn complexity into clarity.

In this short video, Chief Product Officer Andrew Steadman talks with Pragmatic Institute’s Will Scott, sharing how his team created alignment, focused on value, and shifted from reactive to strategic.

With this video, you’ll walk away with:

  • A practical framework for aligning teams post-acquisition using shared language and common tools
  • A repeatable filter to avoid one-off feature requests and focus on scalable solutions
  • A method for using data—not opinions—to guide product priorities and defend decisions
  • Real-world checklists for harmonizing product and sales, and stress-testing AI investments in regulated industries

Want to hear more about how SBS unified its product teams, eliminated silos, and scaled market-driven practices after multiple acquisitions using a structured, data-driven approach? Read the full article .

Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

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