What can an entrepreneur teach product managers about pricing and selling their products? Turns out quite a bit. In this podcast, Pragmatic Marketing instructor Mark Stiving interviews Sean Murphy of SKMurphy, a consultancy that has worked with hundreds of technology startups in Silicon Valley on product planning and introduction. They discuss the art of pricing new products–how you move from beta to early adopter to sustainable pricing models–as well as how to get your salesforce onboard with selling your new products.
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Most Recent
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From Product Leader to CEO: Lessons in Strategy, Alignment, and Go-to-Market with Marc Rubner
In this episode of Product Chats, Marc Rubner, CEO of Building Intelligence, joins us to reflect on his evolution from product manager to executive leader. With early roots in marketing analytics and product innovation at...
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Getting Your Product Sold: Driving Adoption, Sales Enablement, and Post-Launch Success with Ciara Peter
In this episode, Ciara Peter, SVP of Product at Robin, joins us to break down what happens after the PRD is done and the code is shipped. Drawing on her experience building people-centered enterprise software...
OTHER PodcastS
Podcast
From Product Leader to CEO: Lessons in Strategy, Alignment, and Go-to-Market with Marc Rubner
In this episode of Product Chats, Marc Rubner, CEO of Building Intelligence, joins us to reflect on his evolution from product manager to executive leader. With early roots in marketing analytics and product innovation at...
Podcast
Getting Your Product Sold: Driving Adoption, Sales Enablement, and Post-Launch Success with Ciara Peter
In this episode, Ciara Peter, SVP of Product at Robin, joins us to break down what happens after the PRD is done and the code is shipped. Drawing on her experience building people-centered enterprise software...
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