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Pricing Power

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To do pricing well, you have to create innovative products and understand how valuable those products are to others. Join Pragmatic Marketing instructor and pricing expert, Mark Stiving, along with pricing consultant and former CEO of Ardex, Stephan Liozu, as they discuss how to establish a solid foundation for your organization to improve pricing power. You’ll learn how to properly organize pricing teams and assign roles and responsibilities to the right resources. Listen to find out how.
For practical strategies on optimizing revenue, check out our Price training course.
We love feedback and answering questions! Send us a message to [email protected].

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  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

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