Product pricing is an essential ingredient to creating a successful product. A solid pricing strategy weighs the costs of making the product, the market conditions into which the product will be released, and the emotional response that buyers will have to the price.
So, understanding the key characteristics underpinning pricing is essential to choosing a product pricing strategy that works for your company.
Explore what product pricing is, and what it is not, and how you can use it to your advantage.
With this eBook, you’ll uncover the importance of:
- Selecting competitive pricing strategy without undercutting profits
- Monitoring price as a key performance indicator
- Leveraging pricing to win market share
Download your copy of Pricing Is…
Author
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The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].
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