Are you winning enough deals to drive revenue and fuel growth?
It’s more critical than ever to understand why you’re winning and losing deals, at least that’s what 98% of respondents reported in our 2023 State of Win-Loss Analysis survey.
Sponsored by Pragmatic Institute and Clozd, the survey gathered insights from hundreds of executives, sales, marketing, and product professionals to learn how they approach win-loss analysis–the results were enlightening.
- Twice as many companies reported a win rate increase of at least 20%—and attribute it directly to their win-loss efforts.
- 68% of companies that distribute win-loss data to the majority of their employees report an increase in win rate because of win-loss analysis.
- 30% more companies are running ongoing, cross-functional win-loss analysis programs instead of project-based or department-specific programs.
How are other organizations leveraging win-loss analysis to identify gaps, increase alignment and increase profit?
Download the full report to find out!
