Mark Stiving, PhD, MBA, is a well-known and respected pricing expert and marketing professionals who helps companies boost revenues and realize their true value through pricing segmentation, pricing product portfolios, visionary pricing and more.
For more than 25 years, Mark has consulted and trained hundreds of companies including Cisco, Procter and Gamble, Grimes Aerospace, among many others. Mark uses a creative but pragmatic approach to help large businesses and entrepreneurs better understand the impact of pricing.
Mark is an award-winning speaker and speaks at many conferences every year. He is also the author of
Impact Pricing: Your Blueprint for Driving Profits. Through his organization, Impact Pricing, Mark teaches companies how to create their own pricing roadmaps to increase revenue and recognize value.
Mark hosts his own podcast,
Impact Pricing Podcast, and a popular
pricing blog. He is also a frequent contributor to Pragmatic Institute: