Holding A Successful Customer Conference

Few things have more power to build customer loyalty than holding a customer conference. Just as true, few things require as much preparation, on-site work, and expense. The customer conferences your company holds can be critical to the long term health of your product and your company.

The headaches, expense, and staff time required for a conference are guaranteed. But the payoff is not, and that's why it's so important to assess your product--and your organization's--situation and goals and determine what your aim is for a customer conference, then make strategic and tactical decisions accordingly.

Product Managers can provide good input on customer needs and preferences, as well as what your company needs from its customer base, to ensure that important decisions are made to create a successful customer experience.

Read Holding A Successful Customer Conference for ideas about holding a successful customer conference that enhances the reputation and success of your product.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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